Connect with us

DMV 990’s : DMV Staple Sneaker Gets Personalized Colorway


DMV 990’s : DMV Staple Sneaker Gets Personalized Colorway

20160830_205713We welcomed the final week of August with a gathering attended by some of the fashion forward DMV socialites and sneakerheads alike. The event was a celebratory moment of the upcoming DMV exclusive New Balance sneaker designed by local urbanite, June Saunders.

Saunders, Product Designer for DTLR, has been collaborating with the staple brand over the past year to create a shoe that best  represents the area.

In the fashion realm, most major cities have their own shoe swag. California has Vans, Chucks, and the Nike Cortez. New York has the Air Force One and Timberland boot, and the DMV has the Nike boot and the New Balance 99X series. The New Balance 99X series is a staple footwear piece of the tri-area, often spotted on the urban/streetwear side of fashion. This particular design keeps the neutral grey colorway, good for pairing with anything; with highlights of yellow, red, black, and white commemorating the Maryland flag. 

I had a moment to catch up with June during the event and asked him why the Maryland flag colors were used over the other two states, he responded, “the Maryland flag is the most distinctive and recognizable of the three states”. Not only are the colors of the Maryland flag used on the shoe, they can also be spotted on the heel where you would normally find the shoe number.

This sneaker is pretty dope! As a self-proclaimed sneakerhead, I would definitely add these to the collection! Having a shoe designed by a native for a native makes it even more special.


The shoe has debuted at local DTLR locations; be sure to check your nearest storefront for availability! For more information on the creative process, about the shoe, and the man who put on for his city, check out J$ign’s Instagram and show him some love!

Continue Reading
You may also like...

Small town girl with big city dreams. BSU Alum|DST Soror|Passion Writer|Logolepsy|Shoe Junkie|Selective Extrovert|Random Rebel

Click to comment

You must be logged in to post a comment Login

Leave a Reply

More in Fashion

To Top